What’s your favorite sex toy? You know, that one failsafe toy that gets you going every time. Could you live without it? Probably not, right? Sex toys have been heating up our sex lives since the times of our Stone Age ancestors — and they show no sign of going out of fashion. Whether you’re indulging in a solo session, getting kinky with your partner or experimenting with group sex, sex toys are a surefire way to enhance sex and get that earth-shattering orgasm.

But it wasn’t always like that. For years, men controlled the sex toy industry. The result? A whole host of products aimed at a male audience that completely missed the mark when it came to women. Marketed with sexist imagery that objectified women and designed with an all too basic understanding of female sexuality, the toys of the past were few and far between and, for the most part, totally underwhelming.

However, thanks to the pioneering work of women in the industry, there are now more sex toys for women than ever.

Sisters Are Doin’ It for Themselves

Sex sells — and business is booming. The sex toy industry is now worth an impressive $15 billion, and the best part? It’s still growing. Once wrongly perceived as something dirty, even shameful, sex toys are finally enjoying mainstream acceptance. It’s something to celebrate, and when it comes to the tantalizing world of sex toys, the more, the merrier!

So, what’s changed? Well, it seems that the industry has learned that ignoring the needs and desires of female consumers is not beneficial for anyone. As it turns out, women love sex. Who’d have thought it? It’s only natural that women also love sex toys. In fact, women are dominating the industry. We are living in a time where vagina-nomics — an economic era for the sex toy industry — is thriving. Today, female-owned businesses are designing and selling record numbers of sex toys to female consumers and changing the shape of the market. Dildos, vibrators and stimulators are among the most popular toys out there and, evidently, we can’t get enough of them.

Check out the vibrator that every slutty girl should own.

Automatic Supersonic Hypnotic Funky Fresh

So, what happens when more women are positioned in key roles in the sex toy industry? Nothing short of a sex toy revolution. Disappearing are scantily-clad women on packaging and garish toys with their sci-fi frills and buttons, in favor of practical, stylish toys not just marketed at women, but actually made for them.

The Iroha+ tori from TENGA is one such toy!

The result is a mass of products that speak directly to the female consumers who use them. Hands-free clit stimulators, curvy toys designed to hit the G-spot and even ejaculating dildos — perfect for same-sex couples and those trying to conceive — it’s a whole new world and women are leading the way. Sleek and stylish, these game-changers are discreet and an essential feature in any girl’s nightstand.

Sexual Liberation: The New Sex Toy Frontier

The changing face of the sex toy industry has far-reaching implications. These toys do more than just pleasure us — they change the tone of the conversation around female sexuality. Sexuality is something to be celebrated, but for too long society and the sex toy industry fell prey to misbeliefs about women’s sexual health and desires. Many of us have been made to feel ashamed for wanting to touch and get to know our bodies intimately. Some of us still may fear the reactions of others when talking openly about sex. It’s this shame that can have damaging consequences in our adult lives. But fortunately, times are changing — as are the perceptions that women don’t enjoy sex or that sexuality is taboo and something to be embarrassed about.

Shrouded in mystery and pseudo-theory, female sexuality has been treated with equal measures of shame and disbelief throughout history. But female leaders in the industry are doing an amazing job of addressing the guilt that prevents women from pursuing their sexual desires and pursuing sexual empowerment.

Female-led marketing campaigns focus the once-silenced voices of women and bring them to the fore of conversations around sex and sexuality. Not only that, but these women who are making, selling or buying sex toys have power — power enough to influence a booming $15 billion industry. Vagina-nomics speaks to more than just an increased market for female sex toys: it’s a symbol of sexual acceptance and education, and a means of breaking down the social stigma and taboo that has inhibited women from their own sexual liberation.

What better call to action to women everywhere is there, than to take pleasure in your body and embrace your sexuality? Experiment, play and, ultimately, have fun, because there’s never been a better time to start enjoying sex toys.

Check out all of our sex toy reviews here!